8/17/2023 0 Comments Banana slicer amazon ukThe gimmick, both a product of technology and its expression, renders labour more abstract still, its value that much harder to determine. ‘It not only stands with its feet on the ground, but, in relation to all other commodities, it stands on its head and evolves out of its wooden brain grotesque ideas, far more wonderful than if it were to begin dancing of its own free will.’ According to Marx, the value of a commodity – and of the labour that went into its making – is realised only after it has been sold or put into circulation. In becoming a commodity, the table has ceased to be, as Marx puts it, an ‘ordinary, sensuous thing’ made of wood. Ironing boards have a distant ancestor in the table discussed in the first chapter of Das Kapital. The gimmick’s stupidity is nothing if not robust. Fanciful though these additions are, they resist every effort to chisel or blowtorch them off the frame. Folded, the clothes rack doubles the board’s weight extend it, and the apparatus has the turning circle of an oil tanker. And yet the stanchion is so wispy that festoons of flex soon snarl up on either side of it. In more adventurous versions, the cradle holding the iron is reconfigured as an area of heat-resistant material in the shape of a helipad. Some models boast a stanchion designed to support the flex of the iron so it doesn’t get in the way others have a metal extension that serves as a clothes rack. An ironing board is a plank with a collapsible undercarriage right up until the moment you try to replace the one you have with something better. Raspberry mojitos hint at arcadia, but they’re never going to taste as good as the ones nobody thought to add raspberries to. It reminds us of the difference between what we need and what we can be persuaded to want. A gimmick is a gadget that flatters to deceive.
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